THE LOWEST PLACE ON EARTH AT THE HIGHEST PLACE OF NATURE
For centuries, the Dead Sea was considered “cursed ground” and only the new settlement in the area since the 1930s succeeded in turning the “curse of the salty ground” and the salt water into a blessing, bringing prosperity to the entire region.
Today, some 2,000 people live on the banks of the Dead Sea, working in tourism, agriculture, education, administration and industry. The region’s residents love their home area, and through green projects and awareness-raising activities, help to preserve the Dead Sea as a world-famous ecological pearl of nature at the heart of the Great Rift Valley.