BREATHTAKING BLOOMS: THE DEAD SEA REGION TURNS RED

Some of the most beautiful red poppies and other wild flowers are blooming now and can be seen throughout February.

The Negev desert begins at the Dead Sea and stretches to the southern tip of Israel. One of the most amazing naturally occurring phenomena is seen here every year from January until the end of February. Known as “Darom Adom” (Red South) in Hebrew, the desert hills transform into a rich hue of red due to the hundreds of thousands, if not millions, of wild flowers that pop up out of nowhere.

The majority of sites with the most intense flowerings are roughly one hour’s drive from the Dead Sea, but these are trips that are definitely worth the time. Unlike any other flowering event in the world, the Darom Adom Festival takes place in the Negev desert, and features performances by leading Israeli musicians and theatre companies, as well as guided tours through the sites.

A Nature Lover’s Dream

Darom Adom’s main events occur each and every weekend throughout January and February. The best time to visit is February, when you’ll have trouble seeing anything other than luscious poppies and wild flowers anywhere you look.

Darom Adom is an excellent day trip for anyone staying near the Dead Sea or in the surrounding areas. Make Israel’s southern winter part of your upcoming trip.

For more information about the festival

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